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Experiment with different price points across markets and identify when you may be pricing yourself out of a sale or undervaluing your in-app products.įeature in-app products on your store listing and nominate them for further promotion across Play surfaces Soon, you’ll be able to run price experiments for in-app products right within Play Console.We’re also rolling out new features that leverage Play’s reach, expertise, and technologies to help you more effectively generate revenue. Learn more with this article and I/O session, “ What great quality looks like on Play.” Today, we launched a unified framework for app and game quality that explains how we evaluate quality across a number of dimensions for promotion and featuring.Because it’s so important, we’re sharing more insights into how we think about quality and improving our tooling to help you meet these goals. To be eligible for these new growth opportunities, your app or game needs to be of high quality and deliver the great experiences your users expect. Check it out in Play Console under “Promotional content performance reports.” To enhance how and where your Promotional content is viewed on Play, we’re updating our reporting so you can track and optimize your events’ direct performance.New Play surfaces showcase your most exciting content

Now you can design for different audiences by simply creating a base listing, then overriding specific elements. All these new tools mean managing more listings, so we’re launching store listing groups to streamline the process.These will allow you to serve custom listings to users coming from specific ads on AdMob and YouTube so you can create a more seamless user experience from Google Ads to Google Play. Soon, we’ll launch custom store listings for Google Ads App campaign ad groups.Now, in addition to tailoring by country and pre-registration status, you can also customize your listing for inactive users, highlighting why they should give your app or game another chance. Last year, we gave every title the ability to create at least 50 custom store listings.These updates can help you craft better and more personalized content to drive more audience growth. More store listing enhancements designed to drive growthĪttracting users is the foundation of any app business, and it all starts with your store listing.